Perfect Looks: How the Media Brainwashes Women

It’s very captivating to see celebrities with super smooth and beautiful skin to accompany their perfectly toned bodies. Our societies female role models today are celebrities. Yes that’s right, not inspirational female politicians  or doctors but perfect looking celebrities.

Many of the biggest stars look as though they have been chiselled out of stone, making us envious as we strive to reach that impossible perfect look.

This unrealistic image of female celebrities causes  pressure to intensify for women to look a certain way. This is a clear pointer to feminism in the modern society today. Women’s looks are seen as more important than their opinions, views and actions.

The  celebrity image is unnatural. Female role models such as Beyonce, Demi Lovato and Sarah Jessica Parker are all photo shopped to transform them from their real figures and looks. This superficial look everyone aspires to is not empowering to women at all. It is impossible to achieve.

On every magazine cover, in every photo shoot and on every poster, female role models are photo shopped to look perfect. It is sad to see that the power feminists in our history have strived to gain, the  respect they achieved and the fact they were  being heard are now seeing their movement go into reverse. Women are now seen as pretty objects to look at in the media, to only inspire females with their looks. It is disgraceful.

These perfect celebrities are seen as empowering to other women. Yes the fact that they have a strong role in the media and are not being  ignored is good, but it can be seen as the person is hiding behind who the celebrity really is.

The ‘perfect look’ is seen today as the only way a woman can be happy with herself. The only way to be respected or noticed by men is due to appearance. The media does not realise their impact and influence on women. It is more dis-empowering rather empowering.

A key example of this is 18 year old Instagram model who says her ‘perfect life’ only made her miserable. She says that “A 15-year-old girl that calorie restricts and excessively exercises,  these are not goals.” This shows how the media has caused young women to view their looks and image as the most important aspect in their life rather than their success and actions.

Over the past few years, Essena O’Neill has built up her own social media empire. It all began in high school where she started posting on a blog, YouTube and social media and became consumed in it. She soon became an online sensation, with half a million followers in Instagram and over 250,000 subscribers on YouTube.

She wrote on her blog; “I was severely addicted. I believed how many likes and followers I had correlated to how many people liked me. I didn’t even see it happening, but social media had become my sole identity. I didn’t even know what I was without it.”

She then made the decision to delete her Instagram, blog and YouTube account. As she explains in this video;

Before she officially deleted her account she captioned her Instagram photos with the truth behind them.

“…Stomach sucked in, strategic pose, pushed up boobs,” O’Neill wrote on one of her photos. “I just want younger girls to know this isn’t candid life, or cool or inspirational. It’s contrived perfection made to get attention.”

Her decision has created awareness for young women that what appears real isn’t always the truth. Along with her captions she wrote, “How deeply depressing. Having a toned body is not all we as human beings are capable of.” This captures the failure of the female gender within recent days. The media  portrays females to be seen as only capable to be attractive rather than being powerful and successful by their own actions.

It’s about time awareness of the media’s misrepresentation should be revealed. The media has a strong influence on the female gender but also the male gender on how they view women. Why can’t more women with an actual inspirational career or story be present in the media rather focusing on looks? It has to stop.


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